Having served as marketing director at a number of leading dealer groups including Perrys, CD Bramall and Reg Vardy, Neil helped establish motors.co.uk and later Trusted Dealers.

His passion for used cars led him to establish JudgeService in 2011.

Neil believes “buying a car should be fun, it’s the second biggest spend most of us will make and should be something we enjoy!”

JudgeService conducts customer service surveys and provides detailed, actionable reports to its clients to manage customer experience and allows dealers to share their reviews and star rankings. Your route to raving fans.

Neil Smith is a visionary leader with over fifteen years of transformative impact in the automotive sector. As Operations Director at Imperial Cars (2010–2020), he drove innovation across marketing, branding, IT, and sales, elevating the company to new heights. In 2020, he joined Cazoo as Retail Operations Director, playing a key role in expanding its customer-centric approach. Embracing his entrepreneurial spirit, he founded Motorvait Limited in 2021, empowering businesses with strategic insights. Neil’s passion for excellence and innovation continues to shape the industry, making him a trusted leader in enhancing customer experiences and driving automotive success. 

A high-profile industry leader and automotive market expert with over 35 years experience spanning the UK and European automotive sectors. Having worked for both blue chip organisations and start-ups, I am adept at business leadership and digital transformation turning ideas to reality and scaling up to maximise commercial return. I also help create innovative and rewarding work environments to develop and empower engaged, productive and happy employees vital to the success of any business.

Sureyya has 25 years’ experience in the trade association / not-for-profit sector with significant experience of managing relationships with senior stakeholders in government and at board level within the private sector. Her role as part of the senior management team at The Motor Ombudsman is to assist and advise the Chief Ombudsman and Managing Director, Bill Fennell on business engagement. She is responsible for developing the organisation through supporting the growth and retention of businesses accredited to The Motor Ombudsman.

Umesh started his journey as a motor vehicle technician apprentice straight from school, having spent 6 years repairing cars switched to selling cars after being offered a job selling cars at an Audi-Volkswagen dealership as a trainee salesman, after nearly 15 years helping to build the Audi -Volkswagen and SEAT site Umesh decided it was time to go alone, July 1997 was the start of Specialist Cars Stoke. Umesh has won many industry awards and is well known in the motor industry. Umesh bought the garage workshop in 2016 to expand his business, which trades as Harris Motor Co.. Umesh is one of the founder members of The IMDA [Independent Motor Dealers Association] and the current chairman. Umesh’s interest away from business are off roading with his V8 Land Rover based buggy or playing Badminton.