Retail Categories 

Entries are now open for the Motor Trader Independent Dealer Awards!

You will find the full list of Retail categories to enter belowTo start your entry, simply select your first category below. You will then have the opportunity to add more categories to your basket on completion of the online entry form, should you wish to. Don't forget to 'Save' your entry regularly as you go along.

Entries close midnight on Friday 23 July 2021.

Aftersales Excellence Award

The Aftersales Excellence Award will acknowledge and reward best practices and sales performance in aftersales by independent dealers.

This category is open to standalone sites and groups with judges looking for evidence of profitable sales, good practice and excellent customer service. Entrants will need to show how they engage with their customer base in aftersales from servicing to parts sales and repairs.

  • Open to independent dealers
  • Entrants can be standalone or multiple sites
  • Entrants need to supply aftersales financial performance and sales figures
  • Entrants need to submit a supporting statement outlining why they should be considered for this award
  • Please submit photos/video of showroom and forecourt to support your entry

Auction House of the Year

The Auction House of the Year is decided by readers of Motor Trader and Motor Trader.com. 

This category is now closed

The Auction House of the Year is a special award for the leading auction and remarketing company in the UK. Dealers are asked to vote for their preferred auction house in a poll on motortrader.com based on their experience of the range and quality of services on offer.

Car Supermarket of the Year

The Car Supermarket of the Year Award will acknowledge and reward best practices in the sourcing and selling of nearly-new and used cars by car supermarkets.

This category is open to standalone sites and groups with judges looking for evidence of profitable sales, good stock turn and excellent customer service. Entrants will need to show how they engage with their customer base and are setting standards for best practice.

  • Open to all car supermarkets
  • Entrants can be standalone sites or groups
  • Entrants need to supply financial performance and sales figures
  • Entrants need to submit a supporting statement outlining why they should be considered for this award
  • Please submit photos/video of showroom and forecourt to support your entry

Digital Initiative of the Year

The Digital Initiative of the Year award recognises and rewards the best use of digital media.

The judges will be looking for best practice examples of how digital platforms, including social media, mobile apps, online video and live chat, have been used as part of an independent dealer’s digital marketing mix to help drive sales. Entrants need to provide examples of successful campaigns and include URLs where applicable.

  • Open to independent dealers
  • Entrants can be standalone or multiple sites
  • Entrants need to supply evidence of successful digital marketing campaigns
  • Using our criteria headings please tell us how you have excelled in your digital initiative

Fastest Growing Dealer of the Year

This award is open to independent car dealers and looks at the sales and financial performance in their two most recent financial years.

Judges will be looking for evidence of a clearly planned and executed launch programme supported by the business’s short and long term business aspirations. Evidence of good sales performance, innovative marketing and entrepreneurial flair will also be assessed. Customer testimonials would also support entries.

  • Open to car retailing sites and their sales and financial performance in 2020
  • Entrants need to show a clearly planned and executed sales programme
  • Judges will look for sites which have displayed innovative marketing and entrepreneurial flair
  • Entrants need to submit a supporting statement outlining why they should be considered for this award
  • Please submit photos/video of showroom and forecourt to support your entry

Independent Community Dealer of the Year

The Independent Community Dealer of the Year recognises and rewards independent used car dealers who are actively involved in their communities, looking at how a business works within the community for mutual benefit.

Judges will look for evidence of excellent showroom presentation standards for premium and top end cars.

  • Single-site businesses and multiple sites are eligible
  • Customer testimonials would also support entries
  • Using our criteria headings please tell us how you have excelled in your community
  • Please submit photos/video of showroom and forecourt to support your entry

Independent Sales Manager of the Year

The category is open to sales managers in independent used car dealers.

Judges will look for clear evidence of innovative sales programmes, performance and genuine teamwork.

  • Customer testimonials would also support entries
  • Open to sales teams based at independent dealer sites
  • Judges will be looking for evidence of innovative sales programmes and teamwork
  • Customer testimonials would support entries
  • Using our criteria headings please tell us how you have excelled as an independent sales manager 
  • Please submit photos/Video of showroom and forecourt

Newcomer of the Year

This award is open to independent car dealers which opened during the 24 month period between December 2018 and December 2020.

Judges will be looking for evidence of a clearly planned and executed launch programme supported by the business’s short and long term business aspirations. Evidence of good sales performance, innovative marketing and entrepreneurial flair will also be assessed. Customer testimonials would also support entries.

  • Open to car retailing sites which opened between December 2018 and December 2020
  • Entrants need to show a clearly planned and executed launch programme
  • Judges will look for sites which have displayed innovative marketing and entrepreneurial flair
  • Entrants need to submit a supporting statement outlining why they should be considered for this award
  • Please submit photos/video of showroom and forecourt to support their entry

Outstanding Achievement Award

The Outstanding Achievement Award will go to the person who in the view of the Motor Trader Awards judging panel has most notably raised the profile and enhanced the reputation of independent used car dealers and the independent sector.

If you have a suggestion for an entry into this category, please email john.kirwan@emap.com.

This category is now closed

Among the qualities the panel seeks will be high levels of professionalism, innovation and community spirit. The winner will be nominated by the Independent Dealers’ panel of judges. Judges will choose the individual who has made an outstanding contribution to the UK independent car retailing. The panel will reward high levels of professionalism, innovation and community spirit. 

Social Media Campaign of the Year

Our panel of judges will be looking for Independent Dealers who have successfully improved their online presence by reaching audiences engaged with social media platforms.

Supporting measurement data, including Google Analytics should be included.

  • Open to all independent dealers
  • Supporting measurement data, including Google Analytics, should be included
  • Entrants need to show evidence of best practice
  • Using our criteria headings please tell us how you have excelled in your social media campaigns
  • Please submit photos/video of showroom and forecourt to support your entry

UK Independent Dealer Customer Care Award

Open to independent used car dealers this award recognises efforts to promote customer care which have contributed to a business’ profits and success.

Entrants need to demonstrate high levels of customer satisfaction, loyalty and repeat business. Judges will be looking for a business which is setting new benchmarks and raising the professionalism of the sector. Customer testimonials must be included.

  • Open to UK independent car dealerships
  • Entrants need to show high levels of customer satisfaction, loyalty and repeat business
  • Testimonials should be included
  • Entrants need to submit a supporting statement outlining why they should be considered for this award
  • Please submit photos/video of showroom and forecourt to support your entry

UK Independent Dealer of the Year (General Sales)

Judges will look for evidence of excellent showroom presentation standards for general sales.

Single-site businesses and multiple sites are eligible. 

  • Recognises excellence across marketing, used car sales and training
  • Local community initiatives and customer testimonials would be beneficial to support your entry
  • Using our criteria headings please tell us how you have excelled in your showroom presentation standards for general sales. 
  • Please submit photos/video of showroom and forecourt to support your entry

UK Independent Dealer of the Year (Premium Cars)

Judges will look for evidence of excellent showroom presentation standards for premium cars.

Single-site businesses and multiple sites are eligible. Customer testimonials would also support entries.

  • Recognises excellence across marketing, used car sales and training
  • Local community initiatives and customer testimonials would support entries
  • Using our criteria headings please tell us how you have excelled in your showroom presentation standards for premium cars
  • Please submit photos/video of showroom and forecourt to support your entry

Used Car Website of the Year

Judges will look for excellent functionality, ease of use and regularly refreshed content. 

Entrants should explain what makes their website the best and support their entry with traffic figures. URLs directing our judges to any special features would also be useful.

  • Open to independent vehicle retailers
  • Entrants will need to show excellent functionality, ease of use and regularly refreshed content
  • Traffic figures and URLs to any special features would be useful
  • The website needs to be setting industry standards
  • Using our criteria headings please tell us how you have excelled through the use of your website
  • Please submit photos/video of your website, showroom and forecourt to support your entry