Wendy Swaine
Wendy Swaine
Head of Sales - Retail
Cap hpi

Wendy has 25 years’ experience in the automotive industry, holding a number of key senior management roles spanning a variety of disciplines. For the last three years, Wendy has led the influential Key Account Retail team at cap hpi as a result of the merger between CAP Automotive and HPI Ltd under the Solera banner. Wendy started her career at Westminster Press in Newspaper Advertising. By 1994 she joined Equifax, who shortly after bought Infolink, the owners of HPI, in a field training role. This gave her insight into the retail dealership world spending most of her time inside many of the top 100 dealerships across the UK.

In 2000, Wendy led both the Telesales team and the Sales Support function for HPI. In 2004, she became accountable for developing the relationships of the Top 35 Dealer groups and developing firm relationships across many senior peers. This has continued to this day with her current role as 'Head of Sales – Retail', which includes leading a successful field sales team and dealership trainers, with accountability for driving new initiatives into the Retail market and ensuring cap hpi maintains the important relationships with her customers.